ArtMaster Articles

Music Insights

How to attract Gen Z talent: Why creativity and well-being matter

How can employers attract Gen Z talent? This generation—born between the mid-1990s and early 2010s—makes up 27% of the global workforce. Known for valuing creativity, work-life balance, and purpose-driven workplaces, Gen Z expects more than just competitive salaries. They seek employers who prioritise personal growth, holistic well-being, and a meaningful company culture.

Find out what the Gen Z workforce values most, why creativity and stress relief are essential, and practical steps for creating a workplace that appeals to their needs.

Ultimate guide to VST plugins in 2024 (Paid & Free)

Transform your tracks with these must-have VST plugins for synths, drums, guitars & bass, vocals, and mixing. Whether you’re starting out or have years of experience, this guide helps you find the right tools—free or paid—to suit your budget and workflow. From powerful synths to mixing essentials, discover how these plugins can bring out the best in your tracks.

Inspirational techniques songwriters use to craft hits - 14 methods to try

Songwriting is an art full of surprises, challenges, and some magical moments. While no two songs are written the same way, some of the world’s greatest songwriters—past and present—have used wildly creative methods to find their spark.

From David Bowie’s cut-up technique to Taylor Swift’s personal storytelling, John Legend’s persistence, and Tom Waits’ love of chaos, check out these inventive songwriting techniques, with practical steps for you to try out.

How to develop your unique singing style

Let’s face it—there’s a lot of noise out there. In a world full of incredible voices, standing out as a singer comes down to one thing: being unapologetically you. But how do you develop a style that feels authentic while also captivating listeners? It’s simpler than you might think, but it takes effort, a bit of trial and error, and, most importantly, confidence.

Here’s a practical roadmap to finding your unique singing style, step by step.

How AI is revolutionizing music learning

Artificial Intelligence (AI) is shaking up the way we learn music, making it easier, cheaper, and more accessible than ever before. If you want to learn the piano, for example, traditional lessons can set you back $60 to $100 per session, and finding a great teacher nearby isn’t always easy. That’s where AI-powered music education tools like Artie really come into play.

Just imagine having a virtual music teacher in your pocket, available anytime, anywhere. Tools like Artie provide interactive lessons directly on your smartphone, offering real-time feedback and customized practice sessions that make learning both effective and fun. Let’s explore how AI is transforming music learning and making it easier for everyone—from beginners to advanced players—to sharpen their skills.

Beginner-friendly songs to learn on piano

Starting with simple, enjoyable songs is the fastest way to fall in love with playing piano. It’s not just about learning notes—it’s about building confidence, learning essential skills, and discovering the joy of making music. To help you get started, we’ve put together a list of 10 beginner-friendly songs—plus a step-by-step guide to playing the timeless classic 'Let It Be' by The Beatles, complete with a free video lesson!

10 advanced piano tips to transform your playing

Want to make your piano playing feel more polished and expressive? This article is packed with advanced techniques you can try immediately to make your sound richer, more expressive, and uniquely yours. And with our free video lesson by professional pianist and educator David Bennett, you’ll have everything you need to bring these ideas into your own practice.

How to play all piano chords

Piano chords form the foundation of countless songs, across every genre. Whether you're playing classical, jazz, or pop, learning how to play piano chords is the quickest way to start playing music. In this guide, we’ll explore everything you need to know about piano chords, from the basics of triads to more advanced 7th and suspended chords, including chord diagrams.

How music theory can improve your songwriting skills

Think music theory is just for classical musicians or academics? Think again. A basic knowledge of theory can make a big difference to your songwriting, helping you craft catchier melodies, powerful chord progressions, and lyrics that really gel with your tunes. Whether you’re just starting out or have been writing for years, using music theory can give your songs that extra edge.

Bass guitar basics

When I play bass in my band, I feel a unique connection to the music that’s hard to describe. I become that deep, steady groove that holds everything together. For those just starting out, the bass guitar is a fantastic choice and allows you to jump straight into playing, playing music right from day one. This guide is your stepping stone into the world of bass guitar, complete with tips, techniques, and a free tutorial to help you get started.

Essential tools for home music production

Music production has evolved dramatically over the years, making it more accessible than ever. Gone are the days when producing a track required expensive studio equipment and a dedicated space. Today, all you really need to get started is a laptop, some user-friendly software, and a good pair of headphones.

In this guide, I'll walk you through setting up your first home studio, covering essential tools like the right computer, DAW, and key audio elements like EQ and MIDI. Plus, get started with a free DAW tutorial by Grammy-winner Chris Kasych.

Top libraries and VSTs for orchestral music production

When it comes to orchestral music production, having realistic sounds can make your compositions stand out. In our guide, we’ll explore the best free and paid sound libraries and VSTs that capture the true essence of an orchestra, with a few added tips along the way. And don’t miss our free video tutorial by professional composer Alex Moukala to help you get started on the right note.

Your first piano lesson: easy steps for beginners

Deciding to learn piano is a great step, no matter your age. You might be dreaming of playing your favourite piano songs, composing music, or simply want the therapeutic benefits of playing music. This piano beginner's guide is to help you get started completely from scratch, covering the basics of learning the names of the piano keys to playing your first melody. Plus, it includes a free piano video tutorial and a few practice tips.

Acoustic guitar songs every beginner should learn

When I got my first acoustic guitar, I began with a few basic chords and simple strumming patterns, but learning a couple of my favourite songs was incredibly motivating. As a beginner guitarist, it also helped me understand chord progressions, improve rhythm, and timing. I'll share a top 10 list of great acoustic guitar songs every beginner should learn, along with tips, advice, and a free video tutorial to help you learn your first song on acoustic guitar.

Breathing techniques for singers

Breath control is a game-changer for singers, improving everything from vocal stability to emotional expression. Proper breathing techniques can help you sustain notes, maintain vocal health, and deliver powerful performances. We'll go over essential breathing techniques and practical exercises to improve your breath control, whether you're new to singing or an experienced performer.

The art of effective music practice

Whether you dream of shredding guitar solos, mastering complex piano pieces, or captivating audiences with your vocals, consistent and effective practice is the key. Our guide offers practical tips, proven techniques, and actionable strategies to transform your practice sessions into rewarding musical journeys. Discover how to maximize your practice time, overcome common challenges, and achieve your musical goals.

Beginner's guide to choosing your first guitar

My first guitar was an acoustic, a surprise gift in my teens. I knew nothing about playing, but that didn't stop me, and it wasn't long until I bought my first electric guitar and joined a band. However your unique journey as a guitarist unfolds, one thing's for sure: picking the right guitar is an important step. But, don’t worry, this guide's here to walk you through the basics — from the differences between acoustic and electric guitars, to what to look for in your first instrument, whether to buy new or used and a free video guide to the guitar body.

How to become a music producer

Ever wondered how your favourite songs are crafted? Music production is the artistry that transforms ideas into polished tracks. Whether you’re just curious about how it all works or you dream of becoming a music producer yourself, our guide will help you understand the journey and give you practical steps to get you started.

Companies making a difference in the music industry

Music possesses the unique ability to inspire, influence, and uplift communities. This potential is no longer a side note in the music industry; Corporate Social Responsibility (CSR) efforts are making a real difference. From El Sistema's orchestra programs for underprivileged youth, to Coachella's "Energy Playground" promoting sustainability, and ArtMaster's free online education programs, companies are harmonizing success with creating a positive impact. Let's explore these inspiring initiatives and see how the music industry is utilizing CSR to create positive change.

How learning music benefits the brain and body

We all know the power of music to move us. But what if the benefits went beyond simply listening? Recent studies reveal that actively playing a musical instrument can significantly enhance your cognitive abilities, mental health, and even physical well-being. This article explores the science behind these benefits, and why learning music is much more than just a creative pursuit; it's a powerful tool for brain training.

Keyboard vs Piano: which should you choose?

Trying to figure out whether an acoustic piano, a digital piano, or a keyboard is right for you? Each has its own vibe, from the authentic echo of an acoustic piano, the tech-savvy charms of a digital one, to the cool versatility of a keyboard. Whether you're dreaming of classical concerts or bedroom jams, there’s a perfect match for your space, budget, and musical ambition. Let's find out which one strikes the right chord with you!

How to play any guitar chord

Every song you love is built on chords – the fundamental building blocks of music. Learn the essential skills to play guitar chords with our comprehensive guide. Ideal for beginners and more advanced players, it includes an interactive chord chart, a free tutorial by pro guitarist Orbel Babayan, and expert tips to make your chords more interesting. Learn to read chord diagrams, master popular chord progressions, and use tools to find chords for your favourite songs.

How to change a guitar string

If you are a beginner guitarist, you may be wondering: can I change the guitar strings myself? Yes, you can. Although the process is a little different depending on whether it is an acoustic or electric guitar, you’ll get the hang of it quickly and it will soon become second nature. Check out how in our step-by-step guide, including a free video tutorial and some handy tips and tricks.

Comprehensive guide to music terms

Music is a universal language, but often the deeper you get into it, the more the terminology can feel like a secret code. Our guide will help you navigate through the vast sea of musical terms, whether you're new to music or have been playing for years. We'll cover everything from the basics of music theory to advanced concepts, as well as instrument-specific jargon, vocal techniques, music production lingo, and genre-specific terminology.